20% of consumers think hashtags are mainly useful for researching products

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One in five (20%) consumers believe that hashtags are primarily useful for finding information on brands and products, though the most common use is for identifying trends (30%).

The findings come from a RadiumOne survey into consumer attitudes towards hashtags, which also revealed that out of the 58% of respondents that said they use hashtags, more than two thirds (70%) said they use them on a mobile device.

Unfortunately this question is slightly flawed as it appears that respondents were forced to answer either desktop or mobile, as if it’s impossible for a person to use hashtags on both devices, but it does at least indicate that people use them more frequently on their mobile.

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