Each year, webmasters and marketing managers are faced with new developments and technologies, and it can be hard to know which to adopt and which to ignore. But Google Authorship is not one something to casually disregard.

Google’s AuthorRank can strengthen the SEO value of pages published by a particular individual and now is the time to climb on board – before your competitors do.

This simple HTML tag – built around the rel=”author” or rel=”publisher” command – specifies that a certain individual wrote the page, and this is proved by adding a reciprocal link back to that page or site from their Google+ profile.

It’s a fairly elegant way of making the Authorship of online pages provable, but you might be wondering if it is worth the effort of adding it to your own pages. Here are some of the most compelling reasons to consider doing so early in 2013.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.