The other week I gave a talk to De Monfort University’s digital marketing and social media course. Afterwards, I was asked: Why should brands invest in a given social network, if it might not be around tomorrow?
Is there some criteria that measures social media maturity and suggests that the likes of Vine or Instagram have staying power?
It’s a good question and one that brands ask all the time. Isn’t it easier just to stick with Facebook and Twitter as they have both the numbers and the track record?
As a result, I’ve tried to offer up a definition of social media – or more accurately social network – maturity.
Click here to read more.