Ad Revenue Slides as Yahoo Pins its Future on Mobile

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Yahoo appears to be stabilizing as it closes its first year with Marissa Mayer at the helm. The company is banking more profit but ad sales are on the decline from a year ago.

Yahoo cleared $331 million in net income on $1.07 billion in revenue, a 46 percent increase and 1 percent decline respectively from the year-ago period. The latest numbers from Yahoo highlight the challenges being confronted by the 19-year-old company as it sold fewer display ads and charged a lower price per ad on average than a year ago. Search is the only area bearing increased revenue for the company. Indeed, growth in search is being offset by a troubling decline in display.

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