If you’ve used Google on an iPhone or iPad over the past week or two, you may have seen a completely new results display, “optimised for mobile devices”. Gone is the yellow panel (indicating ads) at the top, and different types of results are now grouped in their own (white) panels. AdWords ads are now denoted by a small yellow “Ad” flag, which many commentators think is the clearest labelling yet of what’s paid-for and what isn’t. I’m not sure I agree, but what is certainly the case is that the dominance of ads in the Google results is now very clear indeed.
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