Googles Adsense, Custom Search & Analyticswere costing me an average 4.5 seconds in site load times, even after adding Gzip compression & expires headers!
A ridiculous situation considering the fact that Google now uses site load times as a ranking factor.
You may recall an article I did earlier this month ”Site Speed Web Search Ranking ”, where I brought to your attention that Google had indeed made the announcement that they were now using site speed as a new & additional ranking factor. However at the time of writing that article, I was unaware of just how ludicrous this was going to be & what utter hypocrites Google appear to be!
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