Googles Adsense, Custom Search & Analyticswere costing me an average 4.5 seconds in site load  times, even after adding Gzip compression & expires headers!

A ridiculous situation considering the fact that Google now uses site load times as a ranking factor.

You may recall an article I did earlier this month ”Site Speed Web Search Ranking ”, where I brought to your attention that Google had indeed made the announcement that they were now using site speed as a new & additional ranking factor. However at the time of writing that article, I was unaware of just how ludicrous this was going to be & what utter hypocrites Google appear to be!

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.