AdWords Image Extensions: what’s the big deal?

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Google acknowledged today that its new ad format,AdWords Image Extensions, is now available in a wider beta.

There’s not been that many pick-ups on this new ad format just yet but am sure with the wider beta adoption more will come. Now, what’s the big deal you may ask? Using imagery to support the sales and marketing process is as old as time itself.

Ground-breaking? No. But it has potential to improve qualitative metrics.

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