When I think of hashtags, I think of Twitter and those crazy memes that pop up in the trending sidebar everyday. But hashtags aren’t just a source of amusement. More and more, they’re becoming a form of company branding.
Last night, ABC prompted Dancing with the Stars viewers to vote for the prom king and queen by Tweeting #PromQueen or #PromKing followed by the name of your favorite star. They also use their normal #DWTS hashtag to encourage users to comment throughout the show and some of those Tweets show up on screen during the live broadcast.
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