It’s 2013. We’ve been working on this thing called social media for about five or six years now. As marketers and as business owners, we’re not only wrapping our heads around the infinite engagement possibilities, we’re also finally beginning to possess the tools that allow us to gather real data about the value of our efforts.
And yet…the greatest majority of companies I speak to or work with still come to the table with wide-eyed excitement at the idea of building a strategy that will increase the number of Facebook likes, Twitter followers, Pinterest followers, (I could go on, but the list will get long…you get my drift) they have. The sad thing is, so many of them are missing the point and they don’t even realize it.
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