Battle royale! Which of the world’s top 10 brands is biggest on social?

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“Brand” will always be a nebulous term. Arguments rage about its true value. Although recent research shows that it can be responsible for nearly 15% of your total worth (Or much, much more, if you’re J.K.Rowling) It’s still seen by many as the ultimate wooly metric. 

There’s no doubt that being a household name will improve your chances of success in social, but just how far will it take you?

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