Google is the master. Period. We can’t avoid it. If you want to benefit from organic search, the SEO formula is simple – just listen to what Google wants you to do and do it! (And don’t do as they do)
It happened again this week. A representative from the web department brushed off an alert in Webmasters and an increase in errors as inconsequential. As their consultant, I’m asked to defend, numerically, why they need to fix those problems. Understanding that the development involved is very intensive and there’s a high cost to correcting the issues, here’s my response:
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