How many times have you heard of or have been apart of a failed digital project? Why do you think it failed?
Was it the people? The technology? Strategy? Unrealistic expectations of senior management or client?
It could be all of the above or none of the above. However, across the majority of digital project failures there is one common denominator… a scientific best practice methodology was not followed.
Too many organisations do not appreciate there is a science to conducting oneself in the digital space.
Retail is full of business and organisational management books coaching people on the science of running a physical business. What about university business programs including the MBA?
People suffer through an immense workload of schooling to become proficient in the science of business. This knowledge and expertise exists in digital.
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