It’s astounding: big brands, with seemingly bursting-at-the-seams marketing budgets, gobs of support, and likely further agency support from various vendors, still produce lackluster Facebook ads.
The great news is, many small to midsized business marketers can still eat big brands’ lunch in many ways ifthey are über nimble, fast to adapt, and understand what makes the most impact in various channels.
Some big brands are downright failing when it comes to Facebook ad images and copy. In a visually rich, fast-moving, content-saturated environment images in Facebook ads are the first element that disrupts the user enough to pay attention to your ad.
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