Not long after Google+ was launched, I came to the conclusion that Google didn’t build it as just another entry into the social arena. I was certain it ran a lot deeper than that.
When authorship launched, it seemed to support my theory that Google+ was more an identity platform than a social media venture. Then Eric Schmidt said as much in Edinborough. But by that time, there was enough discussion around the real-names-only policy on Google+, that quite a few people had accepted the fact that Google was simply gathering information.
Some thought it was just the search giant taking advantage of a dandy opportunity to bolster their data-hoppers to further their ability to laser-target ads to users. Others (myself included) saw it in a broader view – ad targeting, yes… but it was also a great addition to the tie-ins that they needed to build out a massive entity database.
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