aced with the problem of how to reconcile arranging a press conference for a VIP with the lack of a hard news story, independent communications consultancy Keene Communications adopted a different approach, one that might interest you. Guest writer Michael White explains.
This is a story of why we chose to replace a press conference with a Google Hangout On Air and invited bloggers to participate instead of journalists.
The results suggest that these types of events could offer a realistic alternative to press conferences and that bloggers could replace journalists as the primary audience that a PR has to engage with.
Fighting words? Then you decide.
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