aced with the problem of how to reconcile arranging a press conference for a VIP with the lack of a hard news story, independent communications consultancy Keene Communications adopted a different approach, one that might interest you. Guest writer Michael White explains.

This is a story of why we chose to replace a press conference with a Google Hangout On Air and invited bloggers to participate instead of journalists.

The results suggest that these types of events could offer a realistic alternative to press conferences and that bloggers could replace journalists as the primary audience that a PR has to engage with.

Fighting words? Then you decide.

Click here to read more.

The following two tabs change content below.

Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.