Chipotle’s Twitter “Hack” Was A Planned Promotion

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From the so-bizarre-it-has-to-be-true department: Chipotle has admitted that what looked like a case of its Twitter account being hacked was actually part of a current promotion.

It happened on Sunday when, during the course of about one hour, @ChipotleTweets sent out a stream of bizarre tweets that finally ended with a confession that “we had a little problem with our account.”

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