Content DNA – it’s in the Storytelling

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In many organizations, content is still an afterthought — campaigns rule, connecting the dots is still an aspiration. Going from marketing at to publishing and interacting with is a stretch. Writing in ways that make you more relatable to is one way to build muscle agility toward it.

Two years ago, I created a deck to serve as visual content analysis to answer the question — where is the story? — for a post by Om Malik wrote

He followed a fairly simple structure in his post.

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