In their 2013 content marketing benchmark survey, the Content Marketing Institute and Marketing Profs compiled the top priorities, goals and hurdles identified by marketers in their efforts. Content marketing now represents 33% of their marketing budgets, and over half of respondents said they were handling their content production exclusively in-house.
The results reflect the rise of content marketing as a primary strategy for businesses. But for a small business, with limited staff, marketing budget and unique business considerations, how do these results translate? Let’s take a look at the top challenges identified in the survey, and see how smaller business can address them.
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