Google is growing market share and vowing to implement more changes aimed at reducing web spam and manipulative linking. But to the average small business owner these constant changes are mystifying or even maddening. To small businesses, Google seems to be sending a consistent message: Link building, in all forms, is manipulative and bad.
But this can’t be true. We know that Google’s algorithm runs on links at the core. How can there be such a disparity between what everyone knows to be true and the message Google sends to marketers?
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