Retargeting is essentially the practice of placing ads in front of people who have previously visited your website. There’s no social component to these ads, just the logical — and oft-proven — belief from advertisers that it’s easier to make a customer out of someone who has previously visited your site than someone who hasn’t. The ad tech guys love it, because their clients love it.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.