No one has embraced “open” and cross-platform technologies the way Google has — or at least that’s what the company would like for you to think. The company develops some of its best products for iOS, despite competing with Apple’s operating system with Android. It develops new services, like theGoogle Play game services or Hangouts, and makes them immediately available outside of it’s own ecosystem. And, of course, it is able to maintain its “open” image despite becoming increasingly “closed.”

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.