With recent headlines that the NSA has been profiling people’s online movements (the irony of saying this online isn’t lost on me), it’s very interesting to see how it has affected search engines. As privacy concerns have arisen from the situation with PRISM, Google, Yahoo and Bing have seen a small subset of the market diverge to other search engines with stricter privacy policies. One would expect that the media outrage would translate to a broader shift away from the search giants. Perhaps educating people about alternative search engines is just beginning though, as momentum seems to be picking up daily.
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