It’s no secret that email doesn’t enjoy the sizzle of social media coverage these days.
My own first foray into email was producing newsletters for The Industry Standard back in ’99 — the year after AWeber launched. And when you’ve been around that long (email, not me), there just aren’t a whole lot of newsy, flashy angles.
But you know what’s more important than splashy headlines? Bottom lines.
Click here to read more.