Chocolate or vanilla? Comedy or drama? Heels or flats? People love options. After all, they don’t say “variety is the spice of life” for nothin’! So why not transfer this common knowledge about people’s love for options over to your marketing and give your visitors and prospects some choices, too?
While there are quite a few ways in which you can offer variety in your marketing, today we’re going to zone in on one in particular: secondary calls-to-action (CTAs). So let’s discuss exactly what secondary CTAs are, and why you should be using them in your various marketing initiatives.
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