The true cost of remaining anonymous, then, might be irrelevance. – Eric Schmidt.

The Era of Authorship

This is the era of Google Authorship. Two things have a direct influence on this:

  • Publishing rich, high-quality content is the mainstay of any SEO directive.
  • Brand and authority are becoming much more relevant to Google’s search algorithms.

In order to make things simpler for its ranking algorithms and for high-quality content publishers, Google introduced the authorship platform. This function enables you, as a content producer (or simply, blogger), to claim authorship of your content, which is recognized and acknowledged by Google.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.