Facebook is hard at work to deliver and prove value to advertisers. Its recent announcements about third-party data integration in ad targeting and offline conversion tracking are all part of that. And today, Facebook is introducing a new way to bid for ads on the site, on a cost-per-action (CPA) basis.
Eventually, though the timing isn’t yet certain, all Facebook ad units will be available via CPA. However, the company is introducing the new option in selected ad categories for the present.
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