Click on the Insights tab on your Facebook Page and you’ll find a wealth of information. There are graphs and grids, percentages and mini bullhorns. So much data! And yet, every time I try to interpret the data, I come away more confused than ever.
I’m a smart girl. I read. I ask questions. And still, Facebook Insights leave me more perplexed than not. I’m being straight with you, so hear me out.
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