The interwebs have been ablaze with news of Facebook’s newest change for a good week. Today, they made their official announcement about upcoming changes to the News Feed.

We knew it was coming, but what does it mean?

Staying consistent with Facebook’s power of threes approach (e.g. three pillars), they based the changes to the News Feed UI, which to many looks similar to that of Google+ on three elements:

  • Rich Stories. Facebook has shifted 180 degrees from the more text heavy feed that we’ve known for so long, to a look that puts visual media at the forefront. At the announcement, Facebook director of design Julie Zhu described this change as, “A richer, simpler, more beautiful Newsfeed – on both desktop web, and mobile. Focused on the things you care about. What your friends are saying. What your network is sharing.”
  • Choice of Feeds. The announcement made sure to highlight the users’ ability to filter their News Feed so that they are only getting the information that they want. They have even gone so far as to base the Switcher interface on the frequency of your feed use. In other words, if you look at the posts from your Close Friends more than your Most Recent posts, your list of filters will reflect that fact.
  • Mobile Inspired, consistent UI. One may say that Facebook has decided to listen to its users because they have decided to define and provide a much more consistent experience across all platforms. This may be the most important change when we think about how people, across the board, think about their experience on the social network.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.