Facebook EdgeRank

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For a presentation, I gathered some Facebook EdgeRank infographics and thought I should post them here as well. Looking at this first moontoast.com infographic, I find their tiering of the fanbase interesting.
How difficult is it to segment and target fans who have actually purchased from you? If you have Facebook Connect on your e-commerce site, that shouldn’t be much of a problem on the actual site, but is there a way to target them on Facebook.
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