Though a mainstay of direct-response marketing and home for niche audiences, Facebook has lagged behind TV as a channel for broadcast messaging. But more and more, marketers have been exploring the site – along with Twitter and Instagram – as a way to reach consumers en masse. Especially since the availability of cross-screen metrics offers detailed insight into how digital networks can boost TV and broadcast media.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.