Many advertisers have been unhappy with Facebook over its rule that an ad image must contain no more than 20 percent text. Sister site Inside Facebook recently sat down with amember of Facebook’s policy team to gain a better understanding of the company’s controversial guidelines.


Facebook told the blog that the company uses both manual and automatic review procedures to see what kinds of ads make the cut. All image ads go through Facebook’s scanning tool, and then a select few are measured by humans. AsInside Facebook’s Brittany Darwell notes, this is why it seems like the rule is inconsistent.

Text on the actual product being advertise doesn’t count toward the 20 percent text rule, but the computer systems might not be able to tell the difference. Unless this kind of ad was among the hand-reviewed ones, the computer might automatically reject it.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.