Facebook is testing a new way for page owners to create “unpublished posts” — those that intentionally do not appear to all fans of their page – directly from the composer on their page.
Unpublished posts do not appear on a page’s Timeline or in fans’ News Feeds, but they can be promoted with ads. This allows page owners to make posts that are tailored to a specific audience and ensure that they are only seen by that audience, not distributed to anyone who Likes the page. It also creates a way for advertisers to test different creative options for their page post ads without overwhelming their fans with multiple posts.
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