Besides covering The Good, The Bad and The Ugly, we’ll also go into The How and The What of Facebook Graph Search, which launched in January 2013.

Graph Search was hardly a surprise to many of us, yet its implementation to date has been interesting. If well-understood, it can be leveraged by marketers and brands; but, if not well-understood, it could lead to some seriously controversial (not pretty or even possibly ugly) issues.

Given that I have a background in the semantic Web field, when Facebook launched the open graph protocol with support announced for RDFa, I was very excited. I avidly followed the “ontology” (or vocabulary) they used; so, when sitting down to write this article, the first thing I did was go to one of my “ontology reader” tools, usually Protégé, and point it to where I always do, namely, Open Graph Protocol.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.