About half of content shared to social networks was shared to Facebook during Q2,according to an analysis of client data from Gigya. But while Facebook got the most shares, other networks are also seeing considerably activity, and there are significant disparities when sorting by content type. In particular, Pinterest – the destination for 16% of total shares – took the lead over Facebook (41% to 37%) in e-commerce sharing. And while Twitter (24% of all shares) couldn’t quite get over the hump, it rivaled Facebook for sharing from consumer brand sites (38% vs. 41%).
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