What is EdgeRank and why does it matter? I’ll tell you, but first let me set the stage.
Most businesses are using Facebook, you’ll notice online that restaurants and movies and even some large brands are driving people to their Facebook page and not their URL. Facebook works as a lead generation source. If you understand how to make it work.
You need likes and shares and interaction but to get those, you need your posts to come up in other people’s news feed. That’s where EdgeRank comes in.
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