With Facebook’s recent launch of Facebook Exchange (FBX) Page Post Ads, it is getting increasingly difficult to distinguish where the line is between FBX ads and Standard Facebook Ads. FBX Page Post Ads also add another ad format option to an ecosystem that may already seem a bit crowded and confusing to newcomers.
It appears as though Facebook understands this problem, announcing last week that they plan to reduce the number of available ad units from 27 down to about half that over the next six months. They hope the changes will reduce redundancies and simplify their offering.
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