Every website has a list of Golden Keywords that they’d love to rank #1 across the board for. For instance, I’m sure Search Engine People would love to rank #1 for a keyword like SEO firm. The lifetime potential of that single keyword is enormous! With 201,000 searches a month, a site ranking in the top 1-5 spots could reasonably expect to see a huge surge in traffic. Lets say Search Engine People was ranking #2 for SEO company (personalization efforts of the search engines aside); it wouldn’t surprise me at all if that one keyword generated 100,000+ unique visitors for them each month. Even if only 10% of those visitors converted that’s 10,000 new leads each month. Even if only 1% of those actually became customers that’s 100 new customers each month!
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