Many brands are successful on social media, so they must all have access to that elusive social media magic bullet, right? How do I get my hands on that “secret formula” for publishing engaging social media content? The hard truth is that the one-size-fits all formula doesn’t exist.
There isn’t one set of mystic answers that every brand can replicate in order to be successful on social media. Success on social media is about building a relationship with your audience, and it depends on how that audience reacts to your social efforts. So how do you know what the “secret formula” is for your audience? Testing, and lots of it.
Testing organic content may seem like a daunting task, but you are limiting your success without it. For large amounts of data, there are many social media tools that can assist with the collection and archiving of information from various social platforms. However, it is important to focus on the insights gained from that data and allow those insights to inform your social media decisions.
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