Google is making a change yet again, but this time is focusing on AdWords. In short, Google is no longer going to allow phone numbers to be used in ad text of new pay-per-click ads for any company. The change will be enacted in April of this year, but Google made the announcement last week in order to give businesses enough time to react. It seems that there are a few things to keep in mind starting in April:

  • Call extensions.
  • Forwarding Numbers.
  • Payment.
  • Measure Conversions.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.