One week ago the Google Affiliate Network (GAN) announced they would be shutting down their platform in the upcoming months. Since then, the affiliate industry has experienced an unprecedented migration of affiliates and merchants looking for new networks to continue their marketing efforts on.
Google’s reasoning behind the closure was to allow them “focus on other products that are driving great results for clients” but also stated that that all parties involved in the network will continue to provide support for customers as they start to wind operations down. Here’s the timeline for the shut down:
- Merchant services will shut down on May 1st
- Affiliate (publisher) services will end on July 31st
- All reporting and tracking will be permanently discontinued on October 31st
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