Social media has become increasingly important to the world of SEO, especially to drive targeted traffic to your site. Google Analytics has reformulated two reports, Trackbacks and Data Hub Activity, to help analyzers digest the results from inbound links in real-time.
Though they existed previously, the updates make them much easier and more practical to use to track your brand across the social Web. Both reports are considered part of the Activity Stream, which previously could be found under the Landing Page report.
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