Google has kicked off its annual DoubleClick event, thinkDoubleClick, and has started off by making a slew of announcements.
First, Google is launching a new version of DFA, which it is calling DoubleClick Campaign Manager. It’s the biggest upgrade to the core ad server that in the fifteen years that it’s been around. Google says it “completely re-imagines” ad management and the ad serving process. This will be available to all advertisers globally in the coming months.3
Click here to read more.