Google has decided to break up the unit that formerly combined mapping and commerce in a mini-reorganization coinciding with the transfer of Android to the leadership of Chrome SVP Sundar Pichai.
Jeff Huber who formerly ran the combined commerce + local group is now becoming part of Sergey Brin’s “Google X” team. According to theWall Street Journal:
The mapping unit will become part of the Google search team, led by Alan Eustace, and the commerce unit will be tucked into the advertising group, led by Susan Wojcicki.
The change may have been prompted by some tension in the combination of mapping and commerce, which includes Google Wallet. Google Maps is hugely successful, but some of Google’s newer commerce initiatives are struggling and perhaps need more focused attention than was possible under the previous structure.
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