Google Changes Its Enhanced Campaign Tune… Slightly

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After a lot of Enhanced Campaigns fuss circulating throughout the online marketing industry, it seems that Google might be giving advertisers a (small) break. At least for now.

Google recently announced that ad-group-level mobile bid adjustments will be available for Enhanced Campaigns starting in mid-May, giving advertisers more control and precision over their AdWords campaigns. However, Google’s original Enhanced Campaigns announcement (February 2013) did not allow advertisers this degree of control over their campaigns—instead, advertisers were forced to compile their campaigns into one account that would reach users across all devices.

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