Google didn’t kill the press release; it was already dead but PR’s not dying either

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So, there’s been a lot of talk in the industry recently about how Google has ‘killed the PR industry’. I couldn’t disagree more, so let’s take a look at this ‘theory’ in more detail. Firstly, pretty much all of the articles I’ve read about this have been written by people who clearly have no understanding of how the PR industry works as they all seem to have come to the conclusion that because Google says to no-follow links in press releases, this means PR is dead.

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