Google added yet another animal to their algorithm, this one known as a hummingbird. Google just announced the change yesterday, but apparently the update launched nearly one month ago. Anytime Google announces an algorithm update it means that some websites are going to have to deal with a fluctuation in rankings, and for many this means a small strategy change. The moral of the story: If there is an algorithm update it’s important to know what it is, who it has affected, and how to react.
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