Google – just providing what its users want

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An interesting “one rule for you” debate has been running for a while with respect to the way Google displays its results. Last year, Google stated that it would downgrade websites which showed largely ads at first glance, and which required scrolling down to get to the real content. Ads, it would seem, aren’t “content”.

OK, fair enough. But what about Google’s results pages? As we all know, for many generic product searches, it’s not uncommon to see almost nothing but ads, without scrolling.

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