I’ve been working in digital marketing for over a dozen years. Sometimes, though, when talking to others in digital marketing you would think that traditional marketing channels, such as print, billboards, radio, TV, direct mail, etc., are now worthless
However, just because it’s not as easy to attribute sales to these traditional channels doesn’t mean they are useless. Google, for example, has rolled out a tool to help with attribution modeling, its Universal Analytics, which recently was opened to anyone.
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