Google: marketing is more than AdWords and SEO

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I’ve been working in digital marketing for over a dozen years. Sometimes, though, when talking to others in digital marketing you would think that traditional marketing channels, such as print, billboards, radio, TV, direct mail, etc., are now worthless

Some say they don’t produce immediate leads or sales and the ROI from multi-channel marketingis difficult to measure.

However, just because it’s not as easy to attribute sales to these traditional channels doesn’t mean they are useless. Google, for example, has rolled out a tool to help with attribution modeling, its Universal Analytics, which recently was opened to anyone.

Click here to read more.

My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.

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