iting declining usage and a focus on fewer products, Google today gave notice to its loyal (but apparently too few in number) users that its RSS platform is going away permanently via a message in Google Reader (“Google Reader will not be available after July 1, 2013.”) and a couple of blog posts.

Google Reader was one of eight products Google is killing as part of its latest “spring cleaning” efforts:

“We launched Google Reader in 2005 in an effort to make it easy for people to discover and keep tabs on their favorite websites,” wrote Urs Hölzle, SVP Technical Infrastructure and Google Fellow. “While the product has a loyal following, over the years usage has declined. So, on July 1, 2013, we will retire Google Reader. Users and developers interested in RSS alternatives can export their data, including their subscriptions, with Google Takeout over the course of the next four months.”

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