Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council.
Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible onscreen for one second or longer. Active View also will be available in DoubleClick for Advertisers and DoubleClick for Publishers in 2013.
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